The Map Pack Is Everything
When someone searches for a service in your area, the first thing they see is the local map 3-pack. Three businesses with reviews, phone numbers, and a click to call button. If you're in that 3-pack, you get the call. If you're not, you don't exist.
Local SEO is the work that gets you into the 3-pack and keeps you there. Google ranks the map pack by proximity first and then by review quality, profile completeness, and citations. I handle the entire stack. From claiming and optimizing your Google Business Profile to building the website infrastructure that supports it.
Service Area Pages That Actually Work
Most service businesses build templated city pages that Google ignores. Same content, different city name in the title. Google can tell, and so can customers. I build unique service area pages that speak to each specific market with content Google rewards and customers trust.
Combined with a properly optimized GBP in each market, this is how service businesses expand their digital footprint city by city without burning money on ads.
Technical SEO Done Right
Page speed matters. Site structure matters. Schema markup matters. Most websites fail at the technical fundamentals which makes ranking harder than it needs to be. I build sites that score 95+ on Google Lighthouse and have clean technical SEO from the start. The kind of foundation that makes ranking inevitable instead of accidental.
Reviews and Reputation
Google ranks the businesses with the most quality reviews higher in the map pack. Most service businesses forget to ask for reviews or make it too hard for customers to leave them. I set up review collection systems that make it easy and consistent. Every job completed becomes a review opportunity. Every review strengthens your map pack ranking.