Sherman, Texas
Texas Instruments is building a massive semiconductor fab complex in Sherman — $30 billion in planned investment. This is the same story as Samsung in Taylor, but potentially even larger. The housing market is already responding with new development.
Explosive incoming. TI fab complex will transform the entire market over the next decade. Early stages now.
Sherman is Taylor 2.0. The semiconductor investment is even larger ($30B vs $17B for Samsung in Taylor), and the timeline is similar. The market is in the earliest stages of transformation — the construction workforce is arriving, permanent employees will follow, and the housing market will need to accommodate thousands of new families. Every lesson from the Taylor opportunity applies here. The first-mover window for digital marketing is wide open. Contractors who establish their Google presence now, before the population surge, will be permanently entrenched when the growth arrives. This is a generational opportunity.
Advantages & Challenges
- +Generational growth opportunity — $30B TI investment
- +First-mover advantage is completely available
- +Metro area of 135K provides existing market base
- +Same proven playbook as Taylor/Samsung
- +DFW proximity adds spillover demand
- –North Texas — far from Central Texas base
- –Growth timeline is long (decade+)
- –DFW agencies may eventually expand targeting
- –Current population is modest before growth hits
Nearby Opportunities
These adjacent markets can be paired with Sherman for a multi-location coverage strategy.
Market data coming soon
Market data coming soon
Market data coming soon
Market data coming soon
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